Prior to joining the Council in 2005, Ira’s previous roles were in developing and marketing business proposals/strategies to prospective clients, and managing PR/Marketing departments of multinationals including Siemens Nixdorf, Jones Lang LaSalle, Knight Frank Ballieu and Grey International. She has focused most of her career in both marketing and public relations activities, and in previous capacity across different industries including real estate, communications, hospitality and IT. 

Ira studied at the University of Hawaii and University of San Francisco where she graduated with a B.S.B.A degree in Marketing.