Coca Cola ed.venture

The Promise of e-Learning
Philippines

In the Philippines, Coca-Cola is helping to bring a new world of learning to rural students and teachers by connecting them to Internet-based educational resources.

Philippine President Gloria Macapagal-Arroyo has repeatedly stressed the importance of ICT for the future of the Philippines and as a powerful weapon in the fight against poverty. Coca-Cola has partnered with a Philippines NGO, the Foundation for Information Technology Education and Development (FIT-ED), in support of this national developmental priority.

Through a comprehensive training package for teachers, schools, technical staff and students, the ed.venture program is equipping schools and local communities with the knowledge and skills that will allow them to leverage ICT to enrich the teaching and learning process. The program has so far benefited over 15,000 students (aged between 13 and 17) and 630 public high school teachers and administrators.

Connectivity, training and telecollaboration components of the Coca-Cola ed.venture project are rolled out in full partnership with local communities, local school boards and the Philippine Department of Education, helping to ensure the sustainability and efficacy of the program. Learnings from this pilot project will inform national policy formulation on ICT for development.

For its second phase, the Coca-Cola ed.venture project branches out into the development of courseware in science, math and civics, for use in public schools with ICT equipment. This second phase - called "e-Curricula" - is an outgrowth of the learnings from the first phase of the program, and will serve to benefit the whole public school system when completed in 2008.

Company Description

The Coca-Cola Company exists to benefit and refresh everyone who is touched by the company's business. Founded in 1886, Coca-Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 300 beverage brands. Its corporate headquarters are in Atlanta, with local operations in nearly 200 countries around the world. Coca-Cola's Asia operations cover 38 countries, including Japan, India, China, the Philippines, Thailand and Australia. The Asia Group accounts for 30 percent of The Coca-Cola Company's revenue, refreshes over half the world's population and provides total system employment to over 100,000 people.

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