Bright Minds Read

Philippines

Bright Minds Read is a partnership of McDonald's and Department of Education - NCR that seeks to address the alarming statistic that 40% grade 1 students in public schools in Metro Manila are still non-readers in March.

Bright Minds Read sets the country's first beginning reading program. It promotes reading and literacy to educate the mind, build character and cultivate social values. It uses literature - based approach to education advocated by University of the Philippines education experts and storybooks developed by Adarna House.

In school year 2003 -2004, Bright Minds Read is being implemented in five Grade 1 sections each in fourteen schools, affecting 70 grade 1 teachers and 4,200 numbers of children. The research component is expected to assess the merits of the program for wider implementation in school year 2004-2005.

Company Description

McDonald's is the largest and best-known global foodservice retailer with more than 30,000 restaurants in 121 countries. Yet on any day, even as the market leader, McDonald's serves less than one percent of the world's population. The company's outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure position it to capitalize on global opportunities. McDonald's plans to expand its leadership position through great tasting food, superior service, everyday value and convenience.

Social responsibility is a way of thinking, caring, and responding to a multitude of complex community, environmental, and people issues and circumstances. With this in mind, McDonald's goal is to utilize and leverage every opportunity to advance the level of awareness and depth of understanding of various social responsibility issues, policies, and practices within the company's system.

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